New York may have gone through many changes in the past 30 years but when it comes to men’s hair on Manhattan’s East Side some things just stay the same. Indeed,there is a tradition between 70th and 71st Street on Lexington Avenue, and one which isn’t going to change anytime soon. Nor should it. There is in fact no need for change at York Barber because it has perfected a winning formula. According to their customers, who are after all always right! York Barber is a place where tradition and taste prevail. Whether you are Matt Damon, or James Bond,(Pierce Brosnan) when it comes to hair, there is it seems only one man who is a clear cut above all other Baber’s in Manhattan. His name is Enrique Peralta, and he is the President of York Barber. Enrique is a man whose positive attitude and creative ability is as fine as any of the wines that hail from his native Argentina. Enrique’s customers just love his cuts and his price point. It was 40 years ago that he left his South American Country to head north and these days he’s as local as any other New Yorker. York Barber shop attracts both the crème de la crème of Hollywood as well as locals. Located at 981 Lexington Avenue, between 70th & 71st Streets, this traditional Barbers has been in service for 85 years, and offers a unique, antiqued styled barbershop. There is reason that Enrique’s business has sustained the test of time.
The present administration under Enrique’s helm, has been in operation since 1983 with him as President and his scissors have certainly made their mark on many heads of hair. Since taking over York Barber, Enrique has had only one goal: To provide his distinguished clientele with the best barbering services anywhere in the world and is assisted by his skilled team of professionally-licensed master barbers. Part of Enrique’s success is in his charm, as well as the fact that he prides himself on treating every client the same: “When clients step in here they are special because they are our customers. It doesn’t matter what they do outside, we treat every single person the same and we want everyone to feel comfortable.” Enrique’s approach and formula seems to work. To date he has cut literally thousands of heads of hair, and enjoyed styling every single one of them. “I really love, what I do, I love this business and we all love our customers.” Such is his success on the East Side Enrique is contemplating going West. “I would like to go to the West Side and possibly in other parts of the City.” He says. Who knows this Enrique’s winning formula may also reach out across America. http://www.yorkbarbershop.com
